FIDM Adidas Contemporary Business Environment & SWOT Analysis Questions answer those 6 questions: Key insights from your research on your brand’s current

FIDM Adidas Contemporary Business Environment & SWOT Analysis Questions answer those 6 questions:

Key insights from your research on your brand’s current position in the marketplace. What have you learned about their challenges?
The positioning statement for your brand. (Slide 6)
Your SWOT Analysis
A preliminary overview of your target customer, using the criteria from the PPT. REMEMBER HOW IMPORTANT Psychographics, Values and Behavior (especially around what your brand offers) are.
Post a link and short recap to an article related to your Retailer’s Supply Chain assignment research with your thoughts on why you found this interesting or important.
Provide comments about your research this week from the contemporary business environment, focusing on the general economy, consumer confidence level, retail outlook, or specific retailer’s financial gains or losses. PLEASE read (and respond to) the other posts before you post your article so that it is not a duplicate article– I cannot give credit for the same article twice!( in review responses-General Economy and Business Climate Articles)

write a paragraph:

Provide a brief overview of each selected company and why it was chosen including the date and amount of the beginning stock price. Please remember that your “Focus” company should be a brand whose stock has had ups and downs over the past few years – not just during COVID. Companies that are highly successful (excepting now due to COVID) should NOT be selected! Your goal later in this class will be to provide recommendations on how to HELP this struggling company. Please also note that your chosen company and its two direct competitors do not need to be in fashion, but SHOULD be in a market sector that you may want to work in one day.

as to the companies selected and their reasons for selecting each one. Make sure you share which of the three companies is your primary/course project company! Each company requires no more than one paragraph. Each student will have the same designated amount of money to invest: $20,000. Some research to find may be:

What is the performance of the company? Show a five year + stock chart for each company.
Are they performing better than the average retailer?
Do they have a lot of debt or are pretty debt free? Look at their balance sheets!
Is there something that they’re doing or have done that is so unique that you think is will make a difference with the consumer?
Are they in a business that maybe hasn’t been quite as hurt by what’s happening with the economy?
Can you pinpoint WHY their stock may have risen or dropped? Researching additional articles will help you with this.