BCO 115 Miami Successful Entrepreneurship Strategy Teslas Marketing Structure Case Theory of the firm, Market structure and Market Failure, these are the t

BCO 115 Miami Successful Entrepreneurship Strategy Teslas Marketing Structure Case Theory of the firm, Market structure and Market Failure, these are the theories that must be applied in part A. Attached is the PDF with the task brief. 1250-1500 words for this task. Harvard style referencing. BCO115
Microeconomics
Final assignment Summer I 2019-20
Professors: Judit Kozenkow, Vasileios Mythianos, John Wetherell
Final assignment: final report
Your final assignment takes the form of an individual report and it is divided into two parts:
A. Please briefly answer the theoretical questions below based on the content from Week 5 to Week 8:
a. Explain the different types of market structures using both graphs and verbal explanation. Provide a specific example of each market.
b. Why monopolies arise and what governments can do in face of monopolies?
c. Explain briefly how the price floor works in a market if the government applies it. Use a specific real life example to argue for the application of
it.
B. With reference to the theories and practice covered in class during Week 5 to Week 8 and with the use of wider research, you must complete a
company report, which analyses and evaluates ONE of the 3 following companies:
1) Airbus
2) Samsung
3) Tesla
You must choose ONE of the companies and follow the below structure for your report:
a. Introduction: write a brief company profile and introduce the company’s mission and vision, strategic goals, basic financial performance in the
past 3 years.
b. Pick one of the company’s key products and write about the type of market structure it competes in. List the closest substitutes of this product
and also find out their market share. Find out why this product is successful or unsuccessful.
c. Draw a conclusion about the success of the company and how you see it competing in the future.
You should use relevant theories in your answer, but you should also refer to data and other studies where relevant.
This report should be completed by you individually, it is not a group assignment.
Formalities:
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Wordcount: 1500 words (approximately for ‘Part A’ 750 words and ‘Part B’ 750 words)
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style.
Word or Pdf formats are accepted.
Submission deadline: 19 July 2020, 23:59 CET.
Weight: This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes:
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Outcome 1: Demonstrate an understanding of economic decision-making of different actors.
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Outcome 2: Understand the relationship between economic theory and practice.
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Outcome 3: Evaluate real life situations with practical application of the acquired tools and knowledge.
Rubrics
Application (30%)
Student applies fully
relevant knowledge from
the topics delivered in
class.
Good 80-89
Student demonstrates
good understanding of the
task and mentions some
relevant concepts and
demonstrates use of the
relevant vocabulary.
Student applies mostly
relevant knowledge from
the topics delivered in
class.
Critical Thinking
(30%)
Student critically assesses
in excellent ways, drawing
outstanding conclusions
from relevant authors.
Student critically assesses
in good ways, drawing
conclusions from relevant
authors and references.
Communication
(20%)
Student communicates
their ideas extremely
clearly and concisely,
respecting word count,
grammar and spellcheck
Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and
spellcheck
Knowledge &
Understanding
(20%)
Exceptional 90-100
Student demonstrates
excellent understanding of
key concepts and uses
vocabulary in an entirely
appropriate manner.
Fair 70-79
Student understands the
task and provides minimum
theory and/or some use of
vocabulary.
Student applies some
relevant knowledge from
the topics delivered in
class. Misunderstanding
may be evident.
Student provides some
insights but stays on the
surface of the topic.
References may not be
relevant.
Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the wordcount limit.
Some misspelling errors
may be evident.
Marginal fail 60-69
Student understands the task
and attempts to answer the
question but does not
mention key concepts or uses
minimum amount of relevant
vocabulary.
Student applies little relevant
knowledge from the topics
delivered in class.
Misunderstands are evident.
Student makes little or none
critical thinking insights, does
not quote appropriate
authors, and does not
provide valid sources.
Student communicates their
ideas in a somewhat unclear
and unconcise way. Does not
reach or does exceed
wordcount excessively and
misspelling errors are
evident.

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