King Fahd University of Petroleum and Minerals Fresh Apple Business Plan Project I want you to write a report and follow the outline. I have accomplished a
King Fahd University of Petroleum and Minerals Fresh Apple Business Plan Project I want you to write a report and follow the outline. I have accomplished a few of them and I want you to complete it Please Capstone Report
Students have to work to produce a 20-30 page business plan for a startup concept
in Saudi Arabia of an industry/business of their choice.
Components of the Report
1. Cover Page with startup company name and logo, team members’ names and
IDs, instructor name, date produced
2. Table of Contents / List of Figures
3. Executive Summary (This is the summary of your startup business plan,
highlighting the key selling points about your business opportunity. It should
have elements of each of the sections. This section should sell the concept as
a whole, with the hope that the reader will be interested enough to read
further).
4. Company Description, Products and Services: A clear, concise, and compelling
description of your business concept as well as the products or services it
provides. In describing the company and products it can be useful to describe
the market for the products, who would purchase the product and why.
5. Industry and Competitive Analysis: This section provides analysis of the
trends of the industry, SWOT analysis, as well as Porter’s five forces analysis
and strategies.
6. Market Analysis and Marketing Plan: This section describes the potential
market for your products or services, identifying potential for sales within the
target demographics. The “marketing plan” describes how your company
with reach the target audience, what kinds of advertising, where, and what
kinds of marketing themes may be appealing.
7. Financial Risks and Opportunities: This section puts in writing and charts or
spreadsheets an explanation of the financial costs vs potential rewards. This
should describe the startup costs necessary, the expected revenue, and the
time to profitability. Analysis should be made of the potential financial risks
involved in the venture.
8. Management and Personnel: Summarizes the backgrounds and qualifications
of the members of your business group.
9. Technology needed: this section summarizes technologies and systems that
may be required at different stages of the startup lifecycle.
10. Conclusion
11. References
12. Appendix (Appendix A should be your team’s resumes, Appendix B can be
any supporting material you think would be helpful)
Format and Design
1.
2.
3.
4.
5.
Consistent font and size
Follow 1.5 spacing
Consistent Subject Headings for all sections
Visuals with proper Figure Captions and References in text
Running Header and/or Footer (perhaps with company name, but definitely
with page numbers)
6. Citations throughout the report
company name : FRESH APPLE
LOGO :
OUR STARTUP IDEA : Selling Vacuumed Fruits and Vegetables.
Idea Overview :
The problem we are addressing is the difficulty facing students who want to
maintain healthy eating habits and want to include fruits in their diet. our business is
a fresh fruit provider that fulfills students , different sport clubs and juice shops
needs by providing fresh and prepared fruits in a special preserved way to ensure
keeping them fresh for longer and removing the hassle of preparing fruits .
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