MKT 2270 SMU Wholesale Prices Fruits & Vegetables in Halifax Market Analysis all of requirments are in the pdf blove. all of requirments are in the pdf blo

MKT 2270 SMU Wholesale Prices Fruits & Vegetables in Halifax Market Analysis all of requirments are in the pdf blove. all of requirments are in the pdf blove.all of requirments are in the pdf blove.all of requirments are in the pdf blove.all of requirments are in the pdf blove. Introduction to Marketing (MKT 2270-1 Summer 2020)
Professor Wayde Crawford
Assignment # 2 – Due June 10
Retail / Wholesale Pricing – Fresh Produce
In your marketing activity groups, collectively analyze the current pricing for fresh fruit and
vegetables in the Halifax market.
Visit at least 5 retail outlets selling fresh produce and collect retail pricing for at least 10 produce
items. Please be sure to collect the same data from each retail location (same product, same sizes,
same quantity, etc.).
Identify the current wholesale price for the products selected. You can find this information
summarized at Agriculture and Agri-Food Canada’s website:
• https://infohort-d.agr.gc.ca/IH5_Reports/dailyWholesalePriceReports.xhtml under
Wholesale Price Reports
Calculate the current mark-ups and margins for each product at each retail location.
Analyze the resulting data and summarize your observations in a short report, (maximum 3 pages,
1.5 spacing) to present your findings.
Note:
1) You may wish to source the current wholesale pricing for Halifax/Montreal prior to retail
location visits to ensure that there is wholesale data available.
2) If Halifax wholesale prices are not available, use Montreal and apply a transportation
ratio factor by comparing historical wholesale prices in Halifax and Montreal.

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