University of Houston CRM and Customer Satisfaction Metrics Paper Please read the attached ‘business idea’ word document file to know what I’m selling (Per

University of Houston CRM and Customer Satisfaction Metrics Paper Please read the attached ‘business idea’ word document file to know what I’m selling (Perfect Foods Resturaunt).

Assignment Overview

A Customer Focus

After you determine what you are selling, the next critical part of the marketing plan is to understand to whom you are selling. Knowing your customer is essential to ensure that the company is delivering an appropriate message to the target market. Marketing success is about turning sales leads into profits. Not only should a company focus on servicing its current customer base, it must also seek out new customers.

This 4-5 page paper will focus on defining Perfect Foods Restaurant’s customer demographic and psychographic profile, along with customer relationship management (CRM) and customer satisfaction metrics. CRM is about managing current and prospective customers for strong and long customer relationships.

Check out Nielsen Insights (https://www.nielsen.com/us/en/insights/) to find out more about today’s customer. Visit Experian (https://www.experian.com/marketing-services/) and Mosaic® (https://www.experian.com/assets/marketing-services/product-sheets/mosaic-usa.pdf) to find out more about using marketing research to develop customer profiles.

Using information from the websites and articles from the library’s full-text article databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central), create a customer profile brief:

Customer Demographics and Psychographics—A review of current customer demographics—explain why this demographic profile is your primary target market.
Develop a demographic profile of the potential customer segment.
List at least two demographic tools you can use to help develop the demographic profile.
Potential customer market demographics. Define the psychographic profile of your customer.
Customer Relationship Management—Find two CRM tools that help companies identify pertinent information about their customer segments.
How will you use these tools to manage the customer relationship?

Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate.

Assignment Expectations

A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion). The reference list page in APA format

References:

Nielsen Insights

http://www.nielsen.com/us/en/insights.html

Experian Services Marketing

http://www.experian.com/marketing-services/marketi…

Mosaic

https://www.experian.com/assets/marketing-services…

Understanding Your Customers: How Demographics and Psychographics Can Help

https://extension.psu.edu/understanding-your-custo…

Psychographics Are Just as Important for Marketers as Demographics

https://hbr.org/2016/03/psychographics-are-just-as…

What is customer relationship management?

https://canadabusiness.ca/managing-your-business/m…

What is a CRM system? Your guide to customer relationship management

https://www.cio.com/article/2439505/customer-relat…