Marketing University of Houston WK1 Marketing Plan for a Local Restaurant HW 1) Provide a brief description of the product/service with which you will work

Marketing University of Houston WK1 Marketing Plan for a Local Restaurant HW 1) Provide a brief description of the product/service with which you will work. Mine will be Local Restaurant, Store or Small

Business (cannot be a chain or franchise)

2) Visit US Framework and VALS™ Types (http://www.strategicbusinessinsights.com/vals/ustypes.shtml) and complete the following:

2a) Choose three possible profiles for your product’s audiences. NOTE: You can take the VALS survey if you wish.

2b) Explain why you are targeting these segments (from the VALS segment selections, and the rationale for inclusion of each). Provide three possible places to advertise to these audiences.

3) Please be sure to address the following:

3a) The subject for the marketing plan is to build a marketing plan for a new business, product, or service. What ‘new’ opportunity are you exploring through the marketing plan? A new product line? A new service? A new market?

3b) which raises the issue of whether the target market is going to be small businesses only, or whether other segments (cannot be chains, but it can be local restaurants, local stores, for example) will also be considered as potential users.

3c) issue of segmentation…..how to meaningfully classify and identify segments such that the behavior of small businesses within each segment is similar, and distinctive from the behavior of small businesses within other segments

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Sources to cite (but you can add others that you find)

VALS

http://www.strategicbusinessinsights.com/vals/usty…

What Is the Role of Market Segments in Marketing Strategies?

http://smallbusiness.chron.com/role-market-segment…

Segment the Target Market in Your Business Plan

https://www.inc.com/articles/1999/12/15966.html

“Market Segmentation: Still the Bedrock of Commercial Success” – Malcolm McDonald

http://www.marketingjournal.org/market-segmentatio…

The Art of Customer Profiling

http://www.experian.co.uk/assets/marketing-service…

The Art of Customer Profiling (Download and save White Paper PDF)

http://www.experian.co.uk/marketing-services/knowl…

How to Grab Your Target’s Attention in 8 Seconds (or Less)

https://www.inc.com/joshua-conran/how-to-grab-your…