MGT 4478 Troy University Expansion of Coca Cola company to Burma Analysis Section One; Country Study: Assume your company has decided to expand their US b
MGT 4478 Troy University Expansion of Coca Cola company to Burma Analysis Section One; Country Study:
Assume your company has decided to expand their US business into an international business. You have been asked by your company to research potential countries to determine which country they should expand their business to as their first overseas venture.
Assignment Criteria:
Introduction
Pick a real organization to use as your template organization for this project. The organization can be a large multinational organization, a large domestic organization, a small organization, or your current (or previous) employer. State whether your organization will be selling a product (state product type), selling a service (state service), or set-up a manufacturing facility (state type of manufacturing).
Research and determine a country that you would recommend to your CEO for international expansion. State the name of the country you will be recommending for international expansion.
Perform a country study to help determine the any potential issues, costs, and the benefits of doing business in a particular country. At the end of your study, write a brief summary (250 words or more) that concludes your findings highlighting some of the challenges, benefits, costs, etc associated with entering this country.
Below is a list of the environmental factors you need to study and discuss in your study.
Economic/Geographic:
GDP
GDP –real growth rate
GDP – per capita
Labor
By occupation
Total Exports
Exports – commodities
Exports – partners
Total Imports
Import – commodities
Import – partners
Infrastructure – physical (transportation) & informational (communication)
Unemployment
Industries
Industries growth rate
Geographic:
Natural resources
Access to resources and raw materials
Climate
Land use
Current environmental issues
Natural Hazards
Political-Legal:
Type of government
Political stability
Foreign investment and approval procedures
Regulatory requirements
Labor and employment laws
Governmental assistance programs for foreign businesses
Tax laws and applicable treaties
Under External Links in our course I have provided you with a link to the CIA factbook, this is a great resource to find out many of the above facts about a country. I do require that you use at least two additional sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course. This assignment is to be a minimum of 2 – 4 pages typed, font 12, double-spaced.
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