University of The Cumberlands Application of Text Mining by BBVA Paper carefully review and read both end of chapter application cases from chapters 7 and

University of The Cumberlands Application of Text Mining by BBVA Paper carefully review and read both end of chapter application cases from chapters 7 and 8 from the following required book for this class.Sharda, R., Delen, D., & Turban, E. (2015) Business intelligence and analytics: Systems for decision support (10th ed.). Boston: Pearson.Digital: ISBN-13: 978-0-13-340193-6 After reading and analyzing both case studies, address all case study questions found within the case studies in scholarly detail. In addition to answering all case study questions, put yourself in these situational cases and what ideas would you have to make any operational processes or process flows better where associated in the decision-making process?