BUS 475 University of Phoenix Nestle Company Organizational Goals Project Plan Please complete the Project Plan template. I have also attached the paper re

BUS 475 University of Phoenix Nestle Company Organizational Goals Project Plan Please complete the Project Plan template. I have also attached the paper referring to the metrics of Nestle that you will need in order complete this assignment properly.

Assignment Content
A project plan is based on research and organizational goals. Use the provided template to create a project plan that outlines the operational steps needed to meet each project objective determined in Wk 3 – Apply: Project Metrics.
Use the textbook and other available resources to fill in the appropriate content.
Summarize the justification for your project plan.

Note: Review the Strategic Management- 8 Most Popular Cases located in the Course Resources folder at the top of course.
Cite all sources following APA guidelines. Submit your assignment. BUS/475v10
Wk 4 – Apply: Project Plan
Project Title:
Project Objectives:
•
•
•
List project objective
List project objective
List project objective
Operational Step
Responsible Person
Timeline
Example
Project Title: Desert Taco Opportunity
Description: Based on initial feedback from customer surveys, online discussion/social media groups,
and SWOT analyses, you’ve determined that there is an opportunity to increase your organization’s
customer base through the introduction of desert tacos in your food truck menu.
Project Objectives:
•
Identify the top 3 potential customer groups for this opportunity and describe their characteristics
and preferences
Operational Step
Responsible Person
Timeline
Review the organization’s customer
database to determine potential customer
groups
Leo (Market Research
Manager)
9/30 (1 week)
Identify the top 3 groups to target based
upon volume, brand loyalty, and location
Betty (Director of Marketing)
10/7 (2 weeks)
Copyright 2019 by University of Phoenix. All rights reserved.
Project Plan
BUS/475 v10
Page 2 of 2
Survey customers regarding food
preferences and potential menu items
Tom (Customer Service
Representative)
10/21 (4 weeks)
Share customer feedback with inventory
and operational teams
Betty/Tom
10/28 (5 weeks)
Determine the top 5 locations and times to complete a pilot study with your test market.
Operational Step
Responsible Person
Timeline
Review sales data to determine peak sales
opportunities by location
Jim (Director of Sales)
9/30 (1 week)
Identify the top 5 locations in which to
conduct the desert taco pilot
Jim
10/7 (2 weeks)
Create marketing collateral and social
media communications to promote the
desert taco pilot
Oliver (Media Relations
Manager)
10/21 (4 weeks)
Provide expected volume and product
information for the inventory team
Jim
10/7 (2 weeks)
Estimate the required inventory and supply chain needs necessary to support the desert taco pilot
Operational Step
Responsible Person
Timeline
Based on expected customer volume,
locations, and times, determine the product
inventory required to support the pilot.
Louise (Controller)
10/14 (3 weeks)
Source supply companies and obtain
product pricing quotes and delivery
timelines.
Louise
10/21 (4 weeks)
Determine shipment and storage needs to
support the pilot.
Louise and Ben (Operations
Manager)
10/21 (4 weeks)
Purchase product for the pilot and arrange
transportation to support the desert taco
pilot at the various locations.
Louise
10/28 (5 weeks)
Copyright 2019 by University of Phoenix. All rights reserved.
Running Head: PROJECT METRICS
1
Project Metrics
Student Name:
Course Name:
Professor Name:
Date of Submission:
2
PROJECT METRICS
Selected Threat
Competition stands as a crucial threat that should be assessed in an organization. For any
organization, the ability to map the competitive position in the market offers an opportunity of
introducing new measures that can be used to improve the company’s performance and share in
the market (D’Aveni, 2007). While Nestle is the largest food manufacturer across the globe, its
competitors such as Unilever are consistently introducing rival measures that can help them stay
ahead of the game. As such, thus threat stands as an essential component that should be addressed.
With tight competition in the market, the food manufacturing company is at risk of losing both
current and its potential future customers to its competitors. A competitive analysis should be
conducted to determine the competitive position of the company in the market.
Measurable Project Objectives
Project Objective
Timeliness
Responsibility
Improve service quality
within the next 6-12 months This objective would ensure that
the company makes more sales
Improve customer satisfaction
Within the next 1-2 years
This objective would allow the
company
to
maintain
it
customers but also attract more.
Improve market share
Within the next 2-4 years
This objective would help the
company
in
improving
competitive position
its
3
PROJECT METRICS
The key objective of this project is to minimize the threat of competition in the market. An
organization whose existence of threatened by other companies can easily be defeated and even
eliminated in the market. As such, this project strives to create a competitive edge for Nestle to
minimize the level of threat in the market. As such, a reduced threat level would ensure that the
company not only proceeds with its performance but also stays ahead of the game. The key
objectives of improving serving quality, improving customer satisfaction, and improving market
share would help in creating a foundation for minimizing competition.
Measurable Metrics
One of the key metrics that can be used to assess the service quality objective is the rate of
customer satisfaction. A survey can be undertaken to collect information from customers regarding
the quality of service. As such, a high or increased rate of satisfaction would insinuate that the
service quality is the rise. A low or decreasing customer satisfaction rate, on the other hand, would
mean unmet efficient service quality. This objective can also be assessed by sales revenue. Ideally,
an increase in sales would insinuate an improvement in the service quality, whereas a reduction in
the sales volume would mean a poor service quality. Ideally, consumers take to make more
purchase when service quality is enhanced.
Besides, improving customer satisfaction is another objective for minimizing competition.
One of the key metrics that can be used to measure this objective is customer acquisition cost. A
high cost would mean that the company should revaluate more measures in improving the rate of
satisfaction. Low costs, on the other hand, means that the company is in the right direction towards
improving consumer satisfaction. Also, this metric can be measured using the customer
satisfaction score (Dixon, Freeman, & Toman, 2010). A high score would mean that the company
PROJECT METRICS
4
has the necessary measures to improve satisfaction, whereas a low score would mean that the
company has needed to assess the needs of its consumers.
The improvement of the market share also stands as a crucial mechanism for minimizing
competition. One of the key measures that can be used to assess this objective is calculating the
company profit margin. A high or improving profit margin means that the company is enhancing
its performance and market share whereas, a low-profit margin insinuates that Nestle needs to
introduce new measures to improve level production for consumer purchase. Besides, the market
share can also be assessed by the metric of sales volume growth. A growing sales volume means
that the company is improving its market share, whereas a decreasing sales volume means that the
company is gradually losing its market position.
5
PROJECT METRICS
References
D’Aveni, R. A. (2007). Mapping Your Competitive Position. Harvard Business Review .
Dixon, M., Freeman, K., & Toman, N. (2010). Stop Trying to Delight Your Customers. Harvard
Business Review .

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