BUS 499 Strayer Capstone Business Level & Corporate Level Strategies Paper Overview In this assignment, you are to use the same corporation you selected a

BUS 499 Strayer Capstone Business Level & Corporate Level Strategies Paper Overview

In this assignment, you are to use the same corporation you selected and focused on for Assignment 1: Strategic Management and Strategic Competitiveness and Assignment 2: External and Internal Environments.Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database, the University’s online databases, the Nexis Uni database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

REQUIREMENTS
Write a six- to eight-page paper in which you do the following:
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
Use at least three quality references. Note: Wikipedia and other websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow SWS or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
Use the Assignment 3 Template [DOC] to ensure that your assignment meets the above requirements.The specific course learning outcome associated with this assignment is as follows:
Determine business-level and corporate-level strategies for a corporation’s long-term success comparable to the competitive environment.
Grading for this assignment will be based on answer quality, logic and organization of the paper, and language and writing skills, using the scoring rubric.
By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates. 1
Week 8 Assignment 3
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date
Figures title:
2
Template Instructions (delete this page before submitting)
This template is provided to help you meet the assignment requirements.
This page should NOT be submitted with your assignment, as it is not part of an academically
written paper. Note the “Clarity, writing mechanics, and formatting requirements” section of the
grading rubric.
HOW TO USE THIS TEMPLATE
•
Read the explanations provided in the template for each section of your paper.
o The explanations are in blue font below.
o You should have already read the assignment instructions in Blackboard.
•
Type your response to each of the assignment requirements within the designated sections.
o Each assignment requirement is identified using a section Heading that is in black font
o DO NOT add extra spaces between sections.
o DO NOT change the margins.
•
You are required to have a heading for each of the sections in your paper.
o The required headings have been provided for you.
o DO NOT delete, alter, or add anything to the section Headings.
o DO NOT type the assignment instructions into the sections.
•
After typing your responses, change the font color to black and make sure it is not in bold.
o Be sure to change the font color on the title page to black after typing your name,
professor’s name, and date.
•
Everything in blue font below should be deleted and replaced with your responses.
•
DELETE this entire page before you submit your assignment to avoid losing points. Do not
leave a blank page here.
REMINDERS
•
The assignment is due in week 8. Late submissions negatively impact your grade.
•
Use the same public corporation you used for assignments 1 and 2.
•
Do not copy content from previous assignments in this class or others.
•
Include at least 6 full and complete academically written pages that address the
requirements. The title page, this instruction page, and the source page do not count.
•
Use at least 3 quality sources, one of which MUST be the course textbook.
•
Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do
your own writing and use external resources to support what you have written in your
own words.
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Week 8 Assignment 3
Write your introduction to this 6-page paper here. Include one (1) paragraph (not more
than 6 lines of text) that explains what your paper will discuss. Much of your introduction may
be taken from the assignment instructions (in your own words). Read all assignment resources to
understand what should be included in your paper. Be sure to review the assignment instructions
in Blackboard, the grading rubric, and relevant course announcements to understand the
requirements. Do not exceed 6 lines of text in this introduction. There should be no direct quotes
in this section. After reading these instructions, replace this blue text with your introduction and
change the font color to black.
Business-Level Strategies
Analyze the business-level strategies for the corporation you chose to determine the
business-level strategy you think is most important to the long-term success of the firm. You will
also need to determine whether or not you judge this to be a good choice (Note: in this step you
need to choose and write about only one (1) business-level strategy from the text book (not
Google). Hint: See Figure 4.1 in the textbook. Include a thorough justification for your choice
that is backed by facts and sound judgement. For background, be sure to research and explain the
industry in which your selected corporation operates. You could also briefly (1 – 2 sentences)
define the business-level strategy (cite your sources) you are writing about using the
textbook/Learn, as an introduction to your analysis. Read Chapter 4 in the course textbook.
Review the Week 4 Learn Reading for supporting content. Your response here should
demonstrate that you understand the key concepts regarding the selected business-level strategy
and can apply them to a real-world corporation. Keep in mind that this is a 6-page paper and as
such your analysis should thoroughly address the concepts discussed in the course. Avoid
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unsubstantiated statements, extended introductory commentary, direct quotes, and unrelated
content. Strive for about 1 ½ – 2 pages of well-constructed, in-depth analysis in this section.
In this section, you could research and identify the core competencies your chosen firm
uses to implement its business-level strategies and discuss their effectiveness. You could also
demonstrate from your research how the firm uses its core competencies to create and sell its
products in the marketplace. Consider the actions & choices your firm has made to compete in
individual product markets. Review Chapters 4-9 for specifics on the business-level strategies.
Your response should clearly identify the one business-level strategy from the textbook that you
think is most important to the long-term success of the corporation. Your response must also
include a clearly stated and justified judgement on whether that strategy is a good choice. Include
enough content and depth to demonstrate a thorough analysis of your selected corporation’s
business-level strategy. Remember that this is a 6-page paper and as such, you will need to dig
deep. After reading these instructions, replace this blue text with your analysis and change the
font color to black.
Corporate-Level Strategies
Analyze the corporate-level strategies for the corporation you chose to determine the
corporate-level strategy you think is most important to the long-term success of the firm. You
will also need to determine whether or not you judge this to be a good choice. (Note: in this step
you need to choose and write about only one (1) corporate-level strategy from the text book (not
Google). Hint: See chapter 6 in the textbook. Include a thorough justification for your choice that
is backed by facts and sound judgement. You could also briefly (1 – 2 sentences) define the
corporate-level strategy (cite your sources) you are writing about using the textbook/Learn, as an
introduction to your analysis. Read Chapter 6 in the course textbook. Review the Week 6 Learn
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Reading for supporting content. Your response here should demonstrate that you understand the
key concepts regarding the selected corporate-level strategy and can apply them to a real-world
corporation. Keep in mind that this is a 6-page paper and as such your analysis should
thoroughly address the concepts discussed in the course. Avoid unsubstantiated statements,
extended introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ – 2
pages of well-constructed, in-depth analysis in this section.
Your response should clearly identify the one corporate-level strategy from the textbook
that you think is most important to the long-term success of the corporation. Your response must
also include a clearly stated and justified judgement on whether that strategy is a good choice.
Include enough content and depth to demonstrate a thorough analysis of your selected
corporation’s corporate-level strategy. Remember that this is a 6-page paper and as such, you will
need to dig deep. After reading these instructions, replace this blue text with your analysis and
change the font color to black.
Competitive Environment
Analyze the competitive environment to determine the corporation’s most significant
competitor (this will require research outside of the course material). Compare their strategies at
each level and evaluate which company you think is most likely to be successful in the long
term. Justify your choice. Hint: read chapters 1 – 10 in the course textbook as they provide a solid
background for this section. Review the Week 1 – 8 Learn Readings for supporting content.
Remember that this is a 6-page paper and requires a thorough competitive analysis. Strive for
about a 1 ½ – 2 pages of well-constructed, in-depth analysis in this section. Cite your sources and
avoid the use of direct quotes. After reading these instructions, replace this blue text with your
analysis and change the font color to black.
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6
Market Cycles
Determine whether your choice from Question 3 (Competitive Environment section
above) would differ in slow-cycle and fast-cycle markets. It would be a good idea to briefly
explain what the slow-cycle and fast-cycle markets are from the textbook (cite your sources) as a
short introduction to your determination. Hint: read Chapter 5 in the course textbook. Remember
that this is a 6-page paper and therefore each section requires a thorough response that
demonstrates your understanding of key concepts covered in the course and your ability to apply
them to a real-world corporation. Cite your sources and avoid the use of direct quotes. After
reading these instructions, replace this blue text with your response and change the font color to
black.
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Sources
1. Hitt, Ireland, & Hoskisson. 2020. Strategic management: Concepts and cases: Competitiveness
and globalization (13th ed.). Mason, OH: South-Western Cengage Learning
2. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)
3. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)
Communicating professionally and ethically is one of the
essential skill sets we can teach you at Strayer. The following
guidelines will ensure:
· Your writing is professional
· You avoid plagiarizing others, which is essential to writing ethically
· You give credit to others in your work
Visit Strayer’s Academic Integrity Center for more information.
Winter 2019
General Standards
Use Appropriate
Formatting
Include page numbers.
Use 1-inch margins.
Use Arial, Courier, Times New Roman, or Calibri font style.
Use 10-, 11-, or 12-point font size for the body of your text.
Use numerals (1, 2, 3, and so on) or spell out numbers (one, two, three, and so on).
Be consistent with your choice throughout the assignment.
Use either single or double spacing, according to assignment guidelines.
Title Your Work
If assignment requires a title page:
·· Include the assignment title, your name, course title, your professor’s name, and the
date of submission on a separate page.
If assignment does not require a title page (stated in the assignment details):
a. Include all required content in a header at the top of your document.
or b. Include all required content where appropriate for assignment format.
Examples of appropriate places per assignment: letterhead of a business letter
assignment or a title slide for a PowerPoint presentation.
Write Clearly
Use appropriate language and be concise.
Write in active voice when possible. Find tips here.
Use the point of view (first, second, or third person) required by the assignment
guidelines.
Use spelling and grammar check and proofread to help ensure your work is error free.
Cite Credible
Sources
Use credible sources to support your ideas/work. Find tips here.
Cite your sources throughout your work when you borrow someone else’s words or ideas.
Give credit to the authors.
Look for a permalink tool for a webpage when possible (especially when an electronic
source requires logging in like the Strayer Library). Find tips here.
Add each cited source to the Source List at the end of your assignment. (See the Giving
Credit to Authors and Sources section for more details.)
Don’t forget to cite and add your textbook to the Source List if you use it as a source.
Build a
Source List
Include a Source List when the assignment requires research or if you cite the textbook.
Type “Sources” centered on the first line of the page.
List the sources that you used in your assignment.
Organize sources in a numbered list and in order of use throughout the paper. Use the
original number when citing a source multiple times.
For more information, see the Source List section.
Strayer University Writing Standards
2
Writing Assignments
Strayer University uses several different types of writing assignments. The Strayer University
Student Writing Standards are designed to allow flexibility in formatting your assignment and
giving credit to your sources. This section covers specific areas to help you properly format
and develop your assignments. Note: The specific format guidelines override guidelines in the
General Standards section.
Paper and Essay
Specific Format
Guidelines
Use double spacing throughout the body of your assignment.
Use a consistent 12-point font throughout your assignment submission. (For
acceptable fonts, see General Standards section.)
Use the point of view (first or third person) required by the assignment guidelines.
Section headings can be used to divide different content areas. Align section
headings (centered) on the page, be consistent, and include at least two section
headings in the assignment.
Follow all other General Standards section guidelines.
PowerPoint or
Slideshow Specific
Format Guidelines
Title slides should include the project name (title your work to capture attention if
possible), a subtitle (if needed), the course title, and your name.
Use spacing that improves professional style (mixing single and double spacing as
needed).
Use a background color or image on slides.
Use Calibri, Lucida Console, Helvetica, Futura, Myriad Pro, or Gill Sans font styles.
Use 28-32 point font size for the body of your slides (based on your chosen font
style). Avoid font sizes below 24-point.
Use 36-44 point font size for the titles of your slides (based on chosen font style).
Limit content per slide (no more than 7 lines on any slide and no more than 7
words per line).
Include slide numbers when your slide show has 3+ slides. You may place the
numbers wherever you like (but be consistent).
Include appropriate images that connect directly to slide content or presentation
content.
Follow additional guidelines from the PowerPoint or Slideshow Specific Format
Guidelines section and assignment guidelines.
Strayer University Writing Standards
3
Giving Credit to Authors and Sources
When quoting or paraphrasing another source, you need to give credit by using an in-text
citation. An in-text citation includes the author’s last name and the number of the source from
the Source List. A well-researched assignment has at least as many sources as pages (see
Writing Assignments for the required number of sources). Find tips here.
Option #1: Paraphrasing

Rewording Source Information in Your Own Words
ORIGINAL SOURCE
·· Rephrase the source information in your words.
Be sure not to repeat the same words of the author.
·· Add a number to the end of your source (which will tie
to your Source List).
·· Remember, you cannot just replace words of the
original sentence.
Examples
“Writing at a college level requires informed
research.”
PARAPHRASING
As Harvey wrote, when writing a paper for
higher education, it is critical to research and
cite sources (1).
When writing a paper for higher education,
it is imperative to research and cite sources
(Harvey, 1).
Option #2: Quoting

Citing Another Person’s Work Word-For-Word
ORIGINAL SOURCE
·· Place quotation marks at the beginning and the end of
the quoted information.
·· Add a number to the end of your source (which will tie
to your Source List).
·· Do not quote more than one to two sentences
(approximately 25 words) at a time.
·· Do not start a sentence with a quotation.
·· Introduce and explain quotes within the context of
your paper.
Examples
“Writing at a college level requires informed
research.”
QUOTING
Harvey wrote in his book, “Writing at a college
level requires informed research” (1).
Many authors agree, “Writing at a college
level requires informed research” (Harvey, 1).
Strayer University Writing Standards
4
Traditional Sources
Page Numbers
When referencing multiple pages in a text book or other
large book, consider adding page numbers to help the
reader understand where the information you referenced
can be found. You can do this in three ways:
a. In the body of your paper;
or b. In the citation;
or c. By listing page numbers in the order they were
used in your paper on the Source List.

Example
IN-TEXT CITATION
(Harvey, 1, p. 16)
In the example, the author is Harvey, the source list number
is 1, and the page number that this information can be
found on is page 16.
Check with your instructor or the assignment guidelines to
see if there is a preference based on your course.
Multiple Sources (Synthesizing)
Synthesizing means using multiple sources in one sentence
or paragraph (typically paraphrased) to make a strong
point. This is normally done with more advanced writing,
but could happen in any writing where you use more than
one source.
The key here is clarity. If you paraphrase multiple sources
in the same sentence (of paragraph if the majority of the
information contained in the paragraph is paraphrased),
you should include each source in the citation. Separate
sources using semi-colons (;) and create the citation in
the normal style that you would for using only one source
(Name, Source Number).
Strayer University Writing Standards

Example
SYNTHESIZED IN-TEXT CITATION
(Harvey, 1; Buchanan, 2)
In the example, the authors Harvey and Buchanan were
paraphrased to help the student make a strong point.
Harvey is the first source on the source list, and Buchanan is
the second source on the source list.
5
Web Sources
A web source is any source accessed through an internet browser. Before using any source, first determine its credibility.
Then decide if the source is appropriate and relevant for your project. Find tips here.
Home Pages
Specific Web Pages
A home page is the main page that loads when you type
a standard web address. For instance, if you type Google.
com into the web browser, you will be taken to Google’s
home page.
If you are using any web page other than the home page,
include the specific title of the page and the direct link (when
possible) for that specific page in your Source List Entry.
If you do need to cite a home page, use the webpage’s
title from the browser. This found by moving your mouse
cursor over the webpage name at the top of the browser.
When citing a homepage, it is likely because there is a news
thread, image, or basic piece of information on a company
that you wish to include in your assignment.
Discussion Posts
When quoting or paraphrasing a source for discussion
threads, include the source number in parenthesis after the
body text where you quote or paraphrase. At the end of
your post, type the word “Sources” and below that include
a list of any sources that you cited.
If you pulled information from more than one source,
continue to number the additional sources in the order that
they appear in your post.
For more information on building a Source List Entry, see
Source List section.
If your assignment used multiple pages from the same author/
source, create separate Source List Entries for each page
when possible (if the title and/or web address is different).

Examples
SAMPLE POST
The work is the important part of any writing
assignment. According to Smith, “writing
things down is the biggest challenge” (1).
This is significant because…
The other side of this is also important. It is
noted that “actually writing isn’t important as
much as putting ideas somewhere useful” (2).
SOURCES
1. William Smith. 2018. The Way Things Are.
http://www.samplesite.com/writing
2. Patricia Smith. 2018. The Way Things Really
Are. http://www.betterthansample.com/tiger
Strayer University Writing Standards
6
Examples
Effective Internet Links

When sharing a link …
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