Waldorf University Levy Restaurant Brand Management Case Study Paper k, so let’s say you chose Chili’s Restaurant and Bar, located in Toledo, Ohio, where y

Waldorf University Levy Restaurant Brand Management Case Study Paper k, so let’s say you chose Chili’s Restaurant and Bar, located in Toledo, Ohio, where you presently reside. You are responsible to be a consultant/brand auditor/detective, and your mission is to learn “everything there is to know about that the local Chili’s brand and about the Chili’s chain/corporate/parent organization’s brand (International Headquarters/HQ located in Dallas, Texas). I will provide the checklist of items you need to investigate for your Final Project Paper. Throughout the semester you will learn about brand architecture, brand integrity, brand positioning, etc. It is your mission to dig deep into the mindset of your chosen company’s HQ branding department to discover whether the company has these brand architecture, brand integrity, brand positioning, etc.
Once you learn and list the HQ’s brand architecture, brand integrity, brand positioning, etc., then you proceed to the second part of the project by answering: does the local establishment (e.g., Chili’s Restaurant and Bar located near your home in Toledo, Ohio) advertise the brand, use the brand’s collateral, and do they deliver the product and service that HQ promises to all Chili’s guests?

Required items include:

Table of contents
Brand Name and address of Local establishment
Brand Name and address of Corporate HQ
Brand Logo and Tagline (if used)
Product lines sold (e.g., burgers, sandwiches, salads, beers, and wines)
Who are they?
What do they do?
Why does it matter?
Brand Vision
Brand Mission
Brand Values
Brand Narrative
Brand Identity
Target Markets served
Geographics
Demographics
Psychographics
Top 5 competitors
Unique advantage
Value Proposition
SWOT Analysis
Brand Positioning Statement
Brand Promise
Brand Essence
Visit the local brand establishment and answer the following questions, based on your visit:
Do they advertise locally? If so, provide one example.
Do they use all of the brand’s collateral?
Do they deliver the product and service that HQ promises to Chili’s guests?

The detailed outline of your Brand Audit project is due(mid-term) should include the items highlighted in Underline above

Interview the Manager (call ahead, as a non-manager does not qualify for this assignment) and ask:

To what extent does she/he think that the Corporate HQ is committed to the brand promise?
What would she/he change about the brand if she/he could?
How many times a year does Corporate HQ send an inspector to visit the local establishment?
Does Corporate HQ do a brand audit when they inspect?

10-page synopsis (which includes a maximum of 2 pages of photos of the exterior and interior)
Citations (any common standard is acceptable, e.g., APA, MLA, Chicago, etc.)

The final Brand Audit is due and should include the items highlighted in red (with an expanded version of the mid-term version) plus the items highlighted in Italics above.

The typed format is straight-forward:
Arial; font size 11; One-inch margin on all sides; Left justified; Double-spaced
Spell check, grammar check, and sentence and paragraph structure.
Page numbers at the bottom right corner, section headings, dividers, tabs

My ideas of a brand were either “Kiawah Resort” or “Levy Restaurants”