University of The Cumberlands Rolls Royce Partnerships Presentation Just make the 5 presentation slides for the Rolls Royce. This is the content if you ne

University of The Cumberlands Rolls Royce Partnerships Presentation Just make the 5 presentation slides for the Rolls Royce.

This is the content if you need. Make, and justify, a recommendation about which, if any, partnership will be advantageous, or that Rolls Royce should not pursue strategic partnerships.

Strategy Recommendation for Rolls Royce

Rolls Royce is well established in the luxury automotive market and the pursuit of strategic partnership would come in handy in expanding the firm’s competitive prowess. One of the ideal strategic collaborations for the firm is partnering with institutions of higher learning such as the University of Manchester. The partnership will see the firm establish research and innovation centers at the institution to gain the advantage of innovative engine design for its automobiles and planes (Krok, Jefferies, Teague & Barnard, 2019). However, the cons of the partnership include being a capital intensive undertaking and taking much time to establish.

In the past, the company has established partnerships with top engineering learning institutions including Cambridge University. The results of the alliances are evident in the firm’s success in developing highly effective, long-lasting and innovative automobile and jet engine designs (Krok, Jefferies, Teague & Barnard, 2019). More so, the firm has realized gains through acquiring the top talents from the learning institutions which means the establishment of a highly skilled labor force. However, with the recent alliances with engineering-based learning institutions may not be the priority for the company to realize the next level on its strategy.

The other option that suits the strategic needs of Rolls Royce is establishing alliances with technology companies such as IBM which will facilitate the revolution of the Roll Royce experience on motor cars and airlines. The excellence of Rolls Royce and IBM in their respective sectors would result in a resounding revolution in the use of modern technology such as cloud computing and the internet of things (IoT) in the automotive industry. Moreover, the partnership would see the firm enhance its luxurious features on its automotive and optimal functionality on jet engines. The establishment of this partnership has the disadvantage of extensive contractual obligations.

It is recommendable that Rolls Royce moves forward with striking a strategic partnership with a technology company with the caliber of IBM. The implementation of the partnership would see the firm take a huge step towards the next level of a technological revolution in the automotive industry. More so, the company will achieve a great milestone in enhancing the luxurious experience. The strategic partnership will ensure that Rolls Royce stays ahead of other leading luxurious brands. On the other hand, a strategic alliance with a huge tech brand such as IBM would also contribute to the growth of Rolls Royce’s revenue and market share.

In light of the needs of the company to attain a competitive advantage and stay ahead ion the luxurious automotive makes sector, technology would be a key driver for such realization. Considerably, the advancement in technology has brought about the need for companies in the automotive industry to acknowledge the impact of tech on improving consumers’ experience. For this reason, Rolls Royce will accomplish a vital strategic milestone through an alliance with a top technology company.

Reference

Krok, J. D., Jefferies, M. J., Teague, L., & Barnard, K. (2019). Rolls-Royce University Collaboration. In AIAA Propulsion and Energy 2019 Forum (p. 3890).