Stony Brook University Branding In the Digital Age Article Summary You need to read “Branding in the Digital Age” in HBR’s 10 just Read: “On Strategic Mark

Stony Brook University Branding In the Digital Age Article Summary You need to read “Branding in the Digital Age” in HBR’s 10 just Read: “On Strategic Marketing” (page 15-28 in PDF)And then write a 5 page summary of the case study (double spaced, times new roman, size 12) The case study should be summarized, with real life business examples and your own personal critique. The last page should be thoughtful questions to the class to encourage class engagement. Reading material was attached.