BUSI 2063 Yorkville University Market Evaluation Methods and Tools Paper Your plan must be strongly communicated and demonstrate your knowledge and underst

BUSI 2063 Yorkville University Market Evaluation Methods and Tools Paper Your plan must be strongly communicated and demonstrate your knowledge and understanding of the concepts learned in the course. Be creative in your work and ensure that all your recommendations are fully substantiated.

The course will culminate with the assignment of a comprehensive case in lieu of a final exam. Students will be required to address the questions that follow the case using course materials to inform and support their answers. Additional research is likely to be needed to satisfactorily address the questions. Proper referencing is required. Hint: this is not a last-minute assignment; students need to allocate an appropriate amount of time to properly complete this assignment. Remember, this is a Marketing class. The Product (the content, the presentation, etc.), Place (the manner in which it is presented to the instructor), Price (the amount of effort required to read and consider the points – this is a place where clarity, conciseness and attention to grammar, and spelling and punctuation counts), and Promotion (how well are your ideas supported and whether you “sell” your position) work together as the professor evaluates your work.

The written submission should be substantive, both in length 1500 words and content, directly and thoughtfully addressing the question or issue.

Responses should draw on materials from the assigned readings and discussion materials to develop a thoughtful and reasoned answer.

Students should not hesitate to draw on past experience, knowledge and external sources to support their position.

The report should address each case question individually and the answers should be formatted in a manner where there is an introductory and a concluding paragraph. The report should also be free of spelling errors, be grammatically correct, written in full-sentences and contain full words (no shorthand, emoticons, etc.).

Responses must be well written, properly cited and referenced, and be free of spelling and grammatical errors.

Evaluation

The Individual Case Analysis will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.

Score

Definition

90-100

Provides thoughtful, reasoned and supported answers to the questions asked in the case. In addition to drawing on course materials, materials from other sources are also used to support the answers provided. The students bring an element of innovative problem solving to the issues raised in the case.

80-89

Provides thoughtful, reasoned and supported answers to the questions asked in the case. In addition to drawing on course materials, materials from other sources are also used to support the answers provided.

60-79

Provides thoughtful, reasoned and supported answers to the questions asked in the case drawing on course materials to support the answers provided.

40-59

Answers do not cover all of the base issues raised in the case questions but do incorporate some relevant course materials.

1-39

Answers do not cover the base issues raised in the case questions nor incorporate relevant course materials. 7:51
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BUSI2063-20S-C-B…
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courses.yorkvilleu.ca
Individual Case Analysis
by Nathan Arney – Monday, 4 May
2020, 12:48 AM
Write a five page essay (not including
title page or references) which includes
the answers to the following two
questions.
1. How would you evaluate the
market potential of a subscription
service to Uber Eats in Vancouver using
tools from our class?
2. Using the Porters Five Forces
Model of Competition, identify ten
other companies, and map those
companies on a positioning map
relative to the Uber Eats subscription
service using two criteria which you
select.
Your essay should be in in APA format.
Do not write in point form. Include
three peer-reviewed references from
academic journals in the Yorkville
Library in addition to referencing our
textbook. Do not use or reference
websites, everything you need is in our
textbook or library. Your essay must
be completely unique. I expect every
member of the class to have a different
answer to these two questions.
144 words

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