Essay #2

Description

ESSAY QUESTION: How can the use of triggers, emotion, and public observability help any business or organization become more profitable?  Tip 1: Feeling anxious to start writing? Wait. First, break the essay question down into parts. In other words, spend time trying to understand the question before rushing to find answers. And, just as importantly, be sure to continue to revisit the question as you write. ____________________________________________________________________________ Use only the Jonah Berger book to help you make your case, with at least one citation of evidence in every body paragraph. Focus on chapters 2, 3 and 4. When you cite a quote or when you paraphrase, be sure to provide a page number in parentheses at the end of that sentence, like this (56). A lack of citations is a form of plagiarism.  Be sure to understand what you’re citing and why you’re citing it. You’ll need all of the following: Definitions: to provide clarity Evidence: studies and/or experiments: to help make your argument Anecdotes or examples: to help humanize your point (i.e. complement your evidence) ____________________________________________________________________________ Tip 2: Feeling stuck? To go deeper into any issue, whether you are reading or writing, go beyond the WHAT questions and into the HOW and WHY questions. Spend time asking questions of the book and of your essay.  Tip 3: Plan ahead. Rewrite and rework your essay continuously. Read it aloud! Be proactive about asking for help. Reread relevant chapters or sections of the book. Rewrite! Rewrite! Rewrite! Remember: writing is a PROCESS. ____________________________________________________________________________ Format and other notes for the Final Draft: Times New Roman font, size 12, single space An essay without a listed word count will receive no credit An essay above or below the word count will receive no credit An essay without PROPER citations will receive no credit An essay submitted after deadline will receive no credit  Word count: 700-900 words *****Make sure to read all the chapters (2-4) and only use the book as the source ,evidence must be from the book.****