Strategic Options

In this assessment, you are continuing your job as a consultant for your assessment company (Restaurant Brands New Zealand Limited). The Board of Directors is so impressed with your strategic analysis that they have hired you to develop strategic options for the company.

Step 1: Dynamic SWOT Analysis
Building on the SWOT analysis you should already have done for the firm chosen for assessment 2:
Based on the internal analysis of the firm (Assessment 2), plot the firm’s ‘strengths & weaknesses’ on the dynamic SWOT template
Based on your external analysis of the firm (Assessment 1), plot the ‘opportunities & threats’ on the dynamic SWOT template
Generate (at least six) strategic options by crossing the opportunities and threats with the strengths and weaknesses

Step 2: Strategy Detail
Develop two of your options into strategic alternatives by filling in the detail on each. You will need to think about, and include:
Strategy Name
A description of what your strategy is (what is the company going to do – eg: expand into Australia with a new product range)
HOW the strategy will be achieved (organic growth, alliance, acquisition/merger – and with WHO)
Corporate level strategy (what mode of growth does this strategy represent?)
Business level strategy (what competitive strategy will you use in this strategy)
International Strategy (if international expansion, which international strategy and entry mode?)

Step 3: Strategic choice and evaluation
Assess your 2 strategic alternatives:
1. Write in the evaluation criteria your will use under each broad category:
Suitable (i.e., Address key issues)
Acceptable (i.e., Provides improved return to shareholders and is acceptable to other stakeholders)
Feasible (i.e., Realistic for this firm, given available resources)
2. Add each of your alternatives along the top
3. In the columns, grade each strategy against each success criterion
1 = Very unfavourable; 3 = Indifferent; 5 = Very favourable
4. Write brief notes to describe your evaluation of each criteria
5. Finally, add up total scores for each strategy and see which is best!

Step 4: Justification of Chosen Strategy
In the textbox, write a short justification of your chosen strategy. You will need to link the chosen strategy to:
Alignment with company culture
Portfolio management (if multiple brands/companies)
Alignment with SCA, TCA
How strategy minimises CDs
How strategy provide a long-term direction for growth for the company.your choose will be Based on the strategic choice and evaluation.

Additional Information and References
On the second sheet, provide:
additional information to support your strategy justification (maximum of one textbox)
Any references used in the assignment (no need to in-text reference)

Grading Criteria
A rubric is available, but overall, you will be graded on your:
Ability to develop strategic options that are consistent with analysis
Ability to evaluate options based on logical criteria
Understanding of course content demonstrated through development of strategic alternatives and in justification of strategy