complementary and alternative (CAM) healthcare

Please use the following book to complete this assignment.

Lee, R.H (2015) Economics for healthcare managers (3rd ed.). Chicago, IL: Health Administration Press.

I do not have access to the book, so if you cannot access the book please do not accept the assignment.

Module 6 Discussion Forum – CAM as a Revenue Stream?
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Often, additional revenue streams are investigated by the healthcare administrator, to include all concepts previously covered in the course (opportunity and other costs, risk/reward, etc.). However, the actual analysis of such organizational endeavors continues to be a challenge for organizational leadership with regard to provider incentives, cost analysis, market competition, as well as product differentiation.

While managerial interventions are covered by Lee (2015) in Chapter 14 of our textbook, other unique decisions that may require such analysis and interventions may surface for the administrator on infrequent or possibly even regular intervals. Using this module’s assigned readings as your topic of discussion, provide commentary as to how you would go about assessing and intervening in regular organizational operations to implement complementary and alternative (CAM) healthcare as a potential revenue stream, all while understanding the increasing role of the healthcare consumer in today’s market.

To help support your response, cite specific details from this week’s additional required readings by Coile (2001) and LaPenna (2010), as well as one other supporting reference (peer-reviewed journal article from the SIU Library Online Database.
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Coile, R. (2001). Competing in a “Consumer Choice” Market. Journal of Healthcare Management, 46(5), 297-300.

LaPenna, A. M. (2010). “Alternative” Healthcare: Access as a Revenue Source in a Consumer-Driven Market. Journal Of Healthcare Management, 55(1), 7-10.