Bonoma-Making your Marketing Strategy Work

In this assignment, students will have the opportunity to demonstrate their analytical abilities, mastery of marketing principles, and find the link between the case and other real-world situations. Students must complete the report using a technical writing style (i.e., use headings to separate the document) in Microsoft Word, utilizing 10-point Times New Roman font, and not exceed three single-spaced pages.

Specifically, students should address the following issues:

1. Provide a summary of the article by

1. • Identifying the main points and arguments made in the article.

1. Identify one additional academic piece that support or contradicts the lessons from the original article.
   • Once found, provide a synopsis and highlight and arguments just as was done for the original article.These should come from outlets such as Harvard Business Review, MIT Technology Review, and California Management Review. These articles should not be on any specific company but instead should focus on the idea itself.
2. Provide an explanation of how the two articles will impact you in the future, provide an example to better explain your point.