Create Your Own Hashtag Campaign

Create Your Own Hashtag Campaign
Assignment Topic
Design your own social media hashtag campaign to raise awareness of environmental problems, environmental racism, and/or environmental justice issues and to encourage change related to these issues using the planning questions below. Record responses to the questions and submit for grading.

Assignment Directions
This week, you are required to create a new hashtag campaign. In order to prepare for this assignment, review the following questions.
Remember This
What are at least two environmental issues you are passionate about or connect to? Why are these issues important?
What is a social media hashtag campaign you have been influenced by and why?
What are possible hashtags you might use for your campaign? List a four to five possibilities, and state your favorite.
What would be the purpose of your campaign?
Who would be your intended audience and why?
What would you hope to achieve with your campaign? How might this campaign influence thought or action in real life? Describe at least two goals.
What is the final title of your hashtag campaign?
Assignment Deliverables
Present a summary of your own Hashtag Campaign. This may be in any one of the following formats:
A written APA-styled paper (three to four pages double-spaced, not counting the cover page and reference page)
An illustrated essay with photographs, pictures, and/or drawings (images must be cited, the written portion must still be equivalent to the length of the written essay option not counting the images)
An illustrated blog (submit the URL and a printout (PDF) of the blog post)
An Adobe Spark page (submit the URL and a printout (PDF) of the web page)
A video presentation (record a screen capture video with audio of you speaking about the content of your PowerPoint slides displayed on your screen (or use similar visual references) and submit any slides or graphics used along with an .mp4 file for the video)
Podcast-type audio recording (record a 3- to 5-minute audio presentation, similar to a podcast, on the subject of your interview and culture summary, addressing all of the points required for this assignment)
Submit an outline of your speaking notes and an .mp3 file for the audio portion.
An audio-narrated PowerPoint file (a set of 10 to 12 slides with notes and with your voice recorded on each slide to present the material)
See the Instructions for Audio PowerPoint in the Introduction and Resources Module section called Course Resources.
Notes About the Format Options
All formats other than the written paper must essentially be equivalent to the written paper format in the amount of content presented. By allowing you several choices, you can be as creative as you like and may choose the format you most prefer. Remember to cite sources, too, regardless of the format of your submission.
It is recommended to compose the paper first, and then design your creative-format version using the essay as the basis for the other format option’s content. That way, if you happen to run short on time, you can still submit the assignment in the written paper format.
For example, after you write the paper first, you can then add graphics afterwards to transform the essay into an illustrated essay, blog, or Adobe Spark web page. Similarly, writing the paper first will also expedite the creation of PowerPoint slides if you’ve chosen that format.
Grading Rubric
Category Points % Description
Content 60 60% Summary addressed all of the key questions posed in the assignment guidelines
Analysis 10 10% Appropriate analysis and connection from variety of sources to stated topic
Execution 10 10% Basic knowledge of format and mechanics is met depending on form of assignment selected by student
APA 10 10%
Wherever applicable, sources are cited and included under references (a separate file can be included for references, depending on the format used)

Essays and PowerPoint files have cover page (slide), citations, and reference page (slide)
Spelling, Grammar, and Punctuation 10 10%
Free of spelling, grammatical, and punctuation errors

Total 100 100% A quality assignment meets or exceeds expectations listed