900 to 1200 words 3 referencesA hospital marketing director
900 to 1200 words 3 referencesA hospital marketing director.
900 to 1200 words 3 referencesA hospital marketing director at a very large hospital in an urbansetting has several research projects to undertake this quarter. Thehospital is continuing to expand its offerings in the metropolitan areaand ensure a strong relationship with the top physicians in thecommunity.The 3 current projects that he is currently researching include the following:The hospital urology department wants to establish a sexualdysfunction clinic. The department head wants to get an estimate of thenumber of men ages 35 60 in the community suffering with some form ofsexual dysfunction.A primary care medical group is trying to determine whetherpatients are being greeted and serviced appropriately by the billing andadmitting departments.A managed care organization (MCO) is trying to determine whatconcerns physicians have in agreeing to become part of its panel ofphysicians who will treat their enrollees.He has asked you to assist by developing a report analyzing how eachof these 3 projects would be communicated to each market segment and howeach will help the hospital improve its relationship with the public.Because of the nature of the report, it needs to include a critiqueof current literature (scholarly references) to support a position oneach.The use of APA Style and at least 3 references is required.
900 to 1200 words 3 referencesA hospital marketing director
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