what role does marketing play in the success of the organization?

Did you know marketing was more than just advertising?  Now that you watched the video, what role does marketing play in the success of the organization? Can marketing influence consumers’ decisions?  If so, is marketing ethical?

Watch video  https://www.youtube.com/watch?v=F_Fr7EYBFEo&version=3&hl=en%5FUS&rel=0&controls=0&showinfo=0  to answer the questions above.

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