University of Nairobi BestBuy INC & Amazon Data Security Discussion Based on the company you have identified for your Final Paper (Uploading below), discus

University of Nairobi BestBuy INC & Amazon Data Security Discussion Based on the company you have identified for your Final Paper (Uploading below), discuss

The data that matters to the executives in that industry.

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Who, within that industry, needs that data?

Some methods for ensuring that the critical data gets into the users’ hands.

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Need minimum 3 APA References Running head: AMAZON’S STRATEGIC POSITIONING AND RISK MANAGEMENT
Amazon’s Strategic Positioning and Risk Management
Varun Kumar Mangavalli
Sasank Reddy Maraka
Harshil Gaurangkumar Mehta
Mrutyunjaya Menasinakai
Shaila Modem
Bhuvan Chand Movva
University of the Cumberlands
1
AMAZON’S STRATEGIC POSITIONING AND RISK MANAGEMENT
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Table of Contents
Amazon’s Strategic Positioning and Risk Management …………………………………………….. 3
Background …………………………………………………………………………………………………………. 3
Issues Found…………………………………………………………………………………………………….. 3
Addressing the Issues ………………………………………………………………………………………… 4
Literature Review…………………………………………………………………………………………………. 5
Research Questions ………………………………………………………………………………………………. 7
Methodology ……………………………………………………………………………………………………….. 7
Types of Population used during the study. ………………………………………………………….. 8
Strategic Position and Risk Management …………………………………………………………….. 8
Hypothesis…………………………………………………………………………………………………………… 9
Data Analysis ………………………………………………………………………………………………………. 9
Conclusion ………………………………………………………………………………………………………… 12
Discussion …………………………………………………………………………………………………………. 13
References …………………………………………………………………………………………………………. 14
AMAZON’S STRATEGIC POSITIONING AND RISK MANAGEMENT
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Amazon’s Strategic Positioning and Risk Management
Background
At present, the digital world is administered by information, as well as its governance,
and has become a center for any company Amazon being number one. The way a company
handles the information like making, method, evaluate, and share information across all the trade
processes is discussed here as Information Governance (Smallwood, 2019). It all concerns
policies as well as the practices that allow us to choose how information can be run. It assists
companies in enforcing attractive behavior. Information governance is a request strategy to all
information in any organization from its beginning, formation to its last nature.
Information Governance, which is abbreviated as (IG), is a planned approach to
capitalizing on the worthwhile extenuating the risks associated with creating, making use, and
sharing enterprise information. It identifies that information is a managerial asset and, in this
way, needs significant level harmonization and mistake to promise answerability, truth,
appropriate conservation, and defense of the enterprise information. The main mean of IG is to
break down the silos and avoid disintegration in the organization of information so that it is
dependable. The company’s experience also gives a real return on the savings they make in the
populace, procedure, and technology used in managing information.
Issues Found
Information is a necessary supply in any business or even organization, without which
process and running the business is not likely. As a result, investments are made in citizens,
process, and technology to promise that information can give support to the business or venture.
Because of the critical investments that are linked with creating, using, protecting, and sharing
AMAZON’S STRATEGIC POSITIONING AND RISK MANAGEMENT
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information, information must be viewed as a kind of organizational benefit, not different from
the buildings, equipment, or even financial resources essential to running the business.
Mistake and stewardship of the assets or capital are the main aspire of any kind of
governance, and just like some other assets, information obliges governance to promise that the
worth and risks linked with it, are talked to responsibly. This can be said that the issue with
Amazon Inc is all about security and poor management (Lomas, 2010). In accumulation to this,
the business is also faced with the issue of inadequate healthcare facilities.
Addressing the Issues
Checking on Amazon Company shows that the company has been faced with many
problems. The fast growth in all kinds of new information skills, as well as information networks
and social media, are more and more affecting civilization around the planet. The said
Information period does not simply pressure social relationships, wealth, and discipline, but also
the governance (Boehm, 2011). Against this setting and in the specific field of sustainability,
informational governance is an up-and-coming idea. It talks about two interrelated courses:
The first one is the latest forms of governing all through information, and the second one
is transformative revolutionize in governance organization because of the new information run.
Our primary goal is to gain more imminent insights into ways the Information Age has
sustainability and propose an investigation agenda with significance to the area of informational
governance in Amazon Company. In expanding more on this, this study will; primary check on
the Relationship for Information Governance to e-Commerce and the company of study as talk
above is Amazon.
Although many companies are going through problems with the information bang, others
are making sure of the suitable outcome, excellence, and fulfillment of their information
AMAZON’S STRATEGIC POSITIONING AND RISK MANAGEMENT
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surroundings. This information governance is a set of values strategy and answerability controls
intended to ensure the price, excellence, and fulfillment of information. In this case, qualitative
research is done by a case study in a protection manufacturing company. The effort was already
made to rid off the lack of security in Amazon Company but all in vain (Cornett & Saunders
2003).
The information governance basics are explained throughout the hypothesis from the
finances of information. Also, a structure was projected plus three research proposals. Also, the
case study investigated a united governance structure, which slots in corporate governance,
information technology governance, and also information governance. Consequently, two
propositions were then supported, and one was partially supported. The study’s primary aim
study was to recognize and analyze dimensions and elements of information governance in
Amazon Company.
The paper is prearranged as follows. The subsequent section checks on the foundation’s
theories during the economics of information, and this is followed by the literature review about
information governance, with a future structure, and the proposal and the research method are
accessible—the case study account and also the case study analysis. In markets with information
irregularity, there are two prospect outcomes. In the information surroundings, a market
breakdown can make the loss of faith in information, and an information governance structure
can offset these effects (Dowd, 2008).
Literature Review
The review was taken by five universal practitioners as well as three security experts.
Reviewers were then asked whether they implicit the form, their insight of its sensibleness,
effortlessness of completion, and also likely omissions and development. All respondents
AMAZON’S STRATEGIC POSITIONING AND RISK MANAGEMENT
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remarked that the model was Journal of the Digital Forensics and comprehensible, even though
some researchers did not wholly understand all of the procedures without additional explanation.
As the replica point to, information safety management is an essential part of the information
security governance.
This model is extra comprehensive than information security management, in that its
primary focus on corroboration of the procedure and actions as evidentiary from a lawful
viewpoint. However, more than this, the form is distinguished by the ability of the assessment to
notify procedure growth. The ability assessment model will give a substantive safety metric that
is resulting from unique requirements for the background to which it is practical. The model is
calculated to present an overarching configuration for enhancement in safekeeping operation,
realization, and execution. The modular arrangement of the model tells that it can be well
employed incrementally, and each component in itself may get better the mostly security
consciousness and process in the medical practice like, for instance.
It is especially urbanized to be used by non-IT and non-security trained medical and
managerial staff, even though such skilled workers would also profit from the model.
Consequently, it gives a holistic vision of security in a given background. Each process is joined
firmly with subsequently and as a product. “The whole is better than the figure of the parts.”
Another security specialist recommended that unique between the planned and operational
features would be the subsequent step in putting into practice the model. The evaluation can be
summed up by some reviewers who remark that “supremacy is flattering more significant for the
information and the lawful supplies.
AMAZON’S STRATEGIC POSITIONING AND RISK MANAGEMENT
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Research Questions
Since it is now clear that Amazon is faced with security after the review has been done,
below are the research questions that we can come across.
✓ How was the community who conducted the review trained? Were they capable of
handling the entire review, and if yes, what were the final verdicts?
✓ Are researchers in a position of conforming comfortably to the policies?
✓ Were there any strange changes in productivity or even competence?
Did Amazon remove records that it no longer needs or is necessary to preserve, saving
the space as well as money, and limiting introduction?
Methodology
In getting this, the researchers used a qualitative method of study. Amazon converses the
fulfillment assurance in several ways, counting presentation of newest record accessibility
information, release date estimates, and also options for speed up delivery, as well as liberation
shipment notifications and modernize facilities. This mainly focuses on the customer has
interpreted to fineness in service. Checking on the study, the e-commerce giant employs about
647,510 full-time and part-time employees said as Amazonians. It is in this methodology where
Amazon has affirmed its devotion to four central beliefs: customer fascination rather than
contestant focus, fervor for creation, promise to ready fineness, and long-term thinking. These
central beliefs stand for sources of Amazon’s aggressive advantage.
Amazon’s business strategy is a mixture of cost leadership and also business
diversification. The online seller also reimbursed from heartening communication between a
variety of elements in its network and endorsement of its leadership values. The primary way
Amazon has leveraged expertise as the source of competitive advantage and harvested the
AMAZON’S STRATEGIC POSITIONING AND RISK MANAGEMENT
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benefits of the economies of scale in the calculation to leverage the synergies amid its internal
resources and outside drivers has generated many competitors whose main aim is to copy and
better its business form.
The exact methods that are taken by Amazon in chase of this strategy comprise steep
discounts for its usual members. All through the Amazon Prime program, making sure opportune
and even state delivery and at times, surrendering off the shipping charges, passing on the
reimbursement of leaving state taxes to the customers thus lowering the cost even more, and a
broad strategy that is based on making the customer knowledge as faultless and as flat as
feasible.
Types of Population used during the study.
The type of population that was used is samples, as well as random numbers. In
explaining this, the use of the random numbers in this way is usually good for taking each
exchange customer or doing some other such usual plan. The promptness of the plan can
infrequently agree with the possibility of unexpected promptness in the appearance of the objects
for review, for instance, in Amazon company actions being made from its clientele from certain
practices on certain days of the year. The results show that the company is the best in terms of
online doing and transactions.
Strategic Position and Risk Management
Contrasting the other large companies that represent times, Amazon did not go up to
authority by creating a new product or even service. It came to control by systematically taking
miserable a whole existing business. It is an account that called for planned depth, not
technological wizardry, plans brightness, or pure energy. In the knowledge world, no one holds
up Amazon the engineers as strange geniuses or is stylish. The Amazon segmentation, as well as
AMAZON’S STRATEGIC POSITIONING AND RISK MANAGEMENT
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targeting and also positioning, engages a set of behavior that is aimed at determining specific
groups of citizens as clients and rising products and services good-looking to this assembly.
Segmentation engages dividing the population into groups, and this is according to definite
characteristics, while targeting entails selecting specific groups recognized as a consequence of
this segmentation to sell products. On the other hand, positioning refers to the marketing mix’s
assortment, which is the most appropriate for the target customer section (Hagmann, 2013).
Hypothesis
Hypothesis testing is used to charge the plausibility of a theory by using sample data.
Those data might come from a better population, or even from a data-generating procedure. The
utterance population will then be used for both of these issues in the following images. Checking
on the outcomes that were gained following the population testing in Amazon company, the null
hypothesis is typically a hypothesis of parity amid population parameters like, for instance, a null
hypothesis might utter that the population denotes return is equivalent to zero, (Chapman &
Ward, 2006). Therefore, they are equally elite, and merely one can be factual. Though, one of the
two hypotheses will forever be accurate (Donaldson & Walker, 2004).
Data Analysis
Three necessary things take place in the time the data analysis procedure took place.
Summarization and classification together add to becoming the second recognized technique that
is used for data decrease. It assists in finding the patterns and themes in the data for simple
recognition and linking (Banker et al., 2011). The third and final way is the data analysis, where
the researchers do it in mutually top-down or the bottom-up style. Following the hypothesis, one
of the findings was that researchers depend a lot on data as they have a narrative to tell or
troubles to solve.
AMAZON’S STRATEGIC POSITIONING AND RISK MANAGEMENT
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It found with a query, and data is nothing but a response to that said question. Although
there are somewhat limited customs to find the patterns in the textual data, a word-based
technique is reliant and extensively used as a global method for research and data analysis.
Notably, the data breakdown procedure in qualitative research is physical. In this case, the
researchers regularly read accessible data and find recurring or usually used words.
The detailed data so collected was analyzed qualitatively. The findings showed that
information governance is considered to be an essential practice and concept by e-commerce
executives. This appreciation was based on the belief that with information governance
strategies, the firm would be able to more effectively leverage the “assets” that exist in the form
of its data and information. Generally, e-commerce agreed that information governance could
not be overstepped, as its absence would create ambiguity in the information management
context. This is applicable in the Amazon, where information is critical for routine operations.
In implementing the study, the authors use a quantitative study. The experimental study
design involves the collection of primary data using a questionnaire. The study was set in the ecommerce sector in Alexandria. The sample involved in the study comprised 38 e-commerce
sites. In total, 371 responses were obtained in the questionnaire and were used for subsequent
decisions. The data from the respondents were analyzed quantitatively through confirmatory
factor analysis and equation modeling. The data from the random sample, analyzed, revealed that
the firm’s capabilities influence the effectiveness of the information governance structure.
The findings also highlight the aspect of investing in the IT initiatives that improve
information management and governance, with the enduring purpose of ensuring that the firm
can derive maximum outcome from the information assets it has. These findings, while limited
by the fact that only one case study was used, have necessary implications in the IT governance
AMAZON’S STRATEGIC POSITIONING AND RISK MANAGEMENT
11
planning. It reports essential considerations for managers in building robust information
governance strategies, where there are a collaborative culture and communication practices that
favor information sharing and advantage for data and information as corporate assets.
These findings are relevant for the Amazon, where the need to productively and
effectively manage information cannot be overstated. They are similarly applicable in the
background of IT governance frameworks, where leadership engagement and need-based
considerations are incorporated in designing and planning the information governance plan for ecommerce institutions among other organizations.
AMAZON’S STRATEGIC POSITIONING AND RISK MANAGEMENT
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Conclusion
Amazon has, in many ways, popularized one-click selling in which customers can buy
anything and everything that is known for sale on its website with just a click on the computer.
Going by the speed at it, which Amazon is raising, it is undoubtedly the case that its commerce
form is clicking with its clientele. The requirements of the hour for this company is to maintain
its expansion rates and uphold the impetus. Additionally, a perturbing issue for Amazon is that it
has not significantly made proceeds in many of the areas over the previous three years. The
probable motive for this can be its extreme center on cost management, which means that in the
“contest to the base.” In conclusion, Amazon desires to assume a Global strategy in its
worldwide markets in which it becomes accustomed to its Global trade model with that of its
Local delivery as well as the logistics supply chain (Olhager, 2003).
On this note, while there are no conclusive findings or consensus from the existing
literature, it is noted that the researchers highlight the aspect of frameworks or models that could
inform the information governance planning. In such a way, e-commerce companies such as
Amazon must adopt information governance practices. Furthermore, they should identify and
integrate the mechanisms suggested in the existing research in the best interest of streamlining
and increasing the effectiveness of their information governance strategies. This would ensure
that they design and implement a suitable information governance plan, which would enable
them to make the best of their information technology re…
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