UMB WK 3 VRIO Starbucks & Key Competencies Analysis Please answer in 500words . No grammatical errorsPlease let me know if you have any questions Find ▸ (6

UMB WK 3 VRIO Starbucks & Key Competencies Analysis Please answer in 500words . No grammatical errorsPlease let me know if you have any questions Find
▸ (61)
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atsac.instructure.com/courses/79491/assignments/473041
About “The Story of Plastic” documentary :
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Presented by The Story of Stuff Project, THE STORY OF PLASTIC takes a sweeping look at the man-made
crisis of plastic pollution and the worldwide effect it has on the health of our planet and the people who
inhabit it. Spanning three continents, the film illustrates the ongoing catastrophe: fields full of garbage,
veritable mountains of trash, rivers and seas clogged with waste, and skies choked with the poisonous
emissions from plastic production and processing. THE STORY OF PLASTIC features interviews with
experts and activists on the front lines of the fight, revealing the disastrous consequences of the flood of
plastic smothering ecosystems and poisoning communities around the world, and the global movement
that is rising up in response. With engaging original animation, archival industry footage beginning in the
1930s, and first-person accounts of the unfolding emergency, the film distills a complex problem that is
increasingly affecting the planet’s and its residents’ well-being.
• Once you are ready to view the film in its entirety (95 minutes long), please use the link below. Do not
click the link if you are not ready to view as there are a limited number of views associated with this
link. If the link doesn’t work, please copy and paste this into your browser. Subtitles are available in
different languages. (FYI: Film Vocabulary ?)
https://indee.tv/screener/view/IcVsUCU4ZAVUUWDPXypfUKmLWYŁUPSTR/2
Note: THE LINK CAN BE VIEWED ONE TIME and expires on 1-Jun-2020, 8:30 pm. PLEASE DO
NOT SHARE THIS LINK. You will need a strong internet connection. If the link isn’t loading try using
a different browser. Chrome or Firefox are recommended.
• After watching the film, please use this template to submit your assignment here on Canvas to
receive the extra credit. Also please complete this survey
• Materials to read after watching the film:
EXPLORE IN-DEPTH REPORTS: www.storyofplastic.org/reports e
· FAQs and Industry Myths
Action Guide
• Research Guide
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Courses
Forum: Week 3: Starbucks
FORUM DESCRIPTION
Based on the information found in Course Material | Week
#3 | Assignments, answer the following questions.
support
1. Complete a VRIO Analysis for Starbucks. Remember
you must include ALL of the key competencies for
Starbucks not just one!
2. How did Starbucks create its uniqueness in the first
place? Why was it so successful?
3. To be a source of competitive advantage over time,
core competencies need to continuously be honed and
upgraded. Why and how did Starbucks lose its
uniqueness and struggle in the mid-2000s?
4. What strategic initiatives did Howard Schultz put in
place to re-create Starbucks’ uniqueness after his
return in 2008? Detail each strategic initiative, and
explain why a specific strategic initiative was
successful, if so.
5. What makes Schultz a great strategic leader? Make
sure to discuss using the models we have discussed in
class.
6. How is Starbucks trying to grow in the future? Do you
think it will continue to be so successful? Why or why
not?
Note: Each answer should be fully grounded in course
concepts with appropriate citations and references.
Simply stating opinion is insufficient.
Based on feedback from previous students, you must post
your response first before the responses for the rest of the
class become visible.
DUE: Please post your mariose by Thursday at 11:59 PM

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