Mystery shopper

Paper instructions

Many companies use a service known as a “mystery shopper” to test the effectiveness of their customer service. Mystery shoppers are individuals who pose as customers, but they are really evaluating the customer service activities of the firm. According to our text, approximately 70% of America’s national retailers use the observational research method of a mystery shopper. Please discuss how a mystery shopper could be valuable to two of the following organizations: (a) JetBlue Airlines (b) JCPenney (c) Macys.

Use source: McDaniel, C., & Gates, R. (2013). Marketing Research Essentials (9th ed.). Hoboken, NJ: Wiley.

Don't use plagiarized sources. Get Your Custom Essay on
Mystery shopper
For $10/Page 0nly
Order Essay
Calculator

Calculate the price of your paper

Total price:$26

Need a better grade?
We've got you covered.

Order your paper