how to create a strong nonprofit or small business to build brand support and equity.

Paper instructions

Pretend you are me, Name, a student from UT Dallas.
1. You need to find a nonprofit or small business in Dallas area. Analyze your selected nonprofit organization’s marketing online activity.
2. Connect with your Director/Manager and let them know that you will be working with them. Show them your assignment and let them know you will send them your work at the end of the semester.
3. Finish the homework 1. Description for the project is in the file.
Make sure you are using my name to contact with the nonprofit. I also add an example. Take a look on it.

Purpose:

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The learning objectives associated with this assignment include engaging in hands-on methods to understand better how to create a strong nonprofit or small business to build brand support and equity.  This assignment will encourage students to think critically about fortifying their assigned nonprofit or small business organization’s brand strategies to maximize long-term brand success.

This assignment will also allow students to prepare for work in marketing and promote the UT Dallas name.

Skills:

The purpose of this assignment is to help you practice the following skills that are essential to your success in this course.

  1. Understand basic marketing knowledge and methods used to promote a brand.
  2. Recommend and apply marketing tools to promote the brand.
  3. Evaluate and recommend successful existing and new marketing strategies to strengthen the brand.

Knowledge:

This assignment will also help you become familiar with the following important content knowledge in the field of marketing.

  1. Brand elements
  2. Brand awareness and associations
  3. Perceptual Map
  4. Marketing strategies and recommendations
  5. Reflection on learning

Task (General):

  1. Choose a nonprofit organization. Analyze your selected nonprofit organization’s marketing online activity.
  2. Connect with your Director/Contact and let them know that you will be working with them. Show them your assignment and let them know you will send them your work at the end of the semester.
  3. Provide the deliverables on the Homework Assignments online on the day they are due.

Tasks (Specifically):

Product and Brand Management Branding Project Homework Assignments

 

Homework #1

  1. Select a non-profit organization, startup or small business and make contact with the director/manager to let them know you are interested in helping them with their marketing/branding campaign. Analyze their brand and provide the following:
    1. Brand/Organization Name
      1. Brand Elements associated with the Brand
      2. Discussion regarding Awareness and Associations (whether they are strong, favorable and unique)

 

  1. The goals and objectives you and your director have agreed on.

 

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