E-commerce – website analysis
This is a continuous activity for part A, keep working on the same website you have chosen in
part A. In this part, you are required to evaluate one of the websites below based on what you
learn from this course and your perspective. The evaluation will cover the different aspects of
ECommerce such as a business ideas, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business
The following questions require critical thinking to be answered successfully. The answers to
these questions will drive the ways of improvement of the current e-commerce business.
1. Site Design (8 are in the table explaining in detail and giving a suggestion)
Evaluate the website design focusing on the eight most important factors in successful
ecommerce site design (ease of use, ease of purchase, simple graphics … etc.). You are
required to evaluate each factor. (Refer to Chapter 3 – Page 212 in the book and/or Slide
o Discuss possible suggestions to improve the site design.
2. Business software
The development of an e-commerce website requires more interactive functionalities, such as the
ability to respond to user input (name and address forms), capturing customer orders for goods
and services, clearing credit card transactions on the fly, consolidating price and product
databases, and even adjusting advertising on the screen based on user characteristics.
Explain the different types of software used on the website to perform the current
What can be done to improve the software?
3. Payment and Security (in detail, for example, if he used this or added another service..)
What are the methods of payment available in the online store?
(See the book: page 295-296)
o What other methods can be added? Explain why?
What are the technologies used on the website to secure the online transactions?
o What other technologies can be added? Explain why?Has it been hacked before or is it weak?
4. Categorize marketing and advertising strategy and method. (Do they have platforms on all social sites, if there is a platform where they are not? Suggest – what are the most important advertisements that attracted customers, how they were attracted to customers, and how successful they were)
Explain the current online, offline, and social media marketing strategies of the e-commerce
business? Provide photos or screenshots of your business marketing activities.
What can be done to improve the marketing aspects of the business?
5. Know your competitors. (Why did you choose this competitor – is my site or the competitor more successful and why and at what point is it better than me – swot analysis with pictures every point 3 – for example if most of the products sold out or for example come from another place) Second, what can the company do to develop from my competitors and what can be used)
Choose a website of one competitor in the same industry (locally or globally) and compare it
with your chosen company’s site. Indicate why the competitor’s website is better or worse
than the chosen company’s website. Provide one competitor’s SWOT analysis with
screenshots of their website activities.
o What can be done by learning from your competitor’s experience?
6. Conclude your report.
Summarize the above points and include your recommendation to improve the e-commerce
References and are in system apa.
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