Analyze the needs and motivation of the target market. What types of primary and secondary market research could you perform to discover your target markets motivational issues and personality traits? | Homework Help
You are a marketing manager for a health and beauty organization and need to market a new brand of toothpaste that fits into your companys Fit for Life product line. The Fit for Life product line focuses on a holistic approach to health and wellness. The current product line includes soaps, shampoos, gels, and creams made from natural ingredients.
You need to analyze the concepts of different marketing and consumer behavior related to the new toothpaste in the line. Your job is to increase consumer demand and sales of the new product. To do so, you need to assess consumer behavior and decision making.
Complete the following activities and present your response in an 8- to 10-page professional Consumer Behavior/Target Market report:
-
- Detail the new toothpaste, including its history, function, and purpose, and how this product will fit in to the companys current Fit for Life product line.
-
- Prepare a market segmentation analysis to define potential consumers for this product.
-
- Write an assessment of the marketing mix.
-
- Analyze the needs and motivation of the target market. What types of primary and secondary market research could you perform to discover your target markets motivational issues and personality traits? What ethical considerations need to be considered when conducting this research?
- Analysis of perceived risks to the consumer as they apply to your product. Discuss ways to mitigate the risks.
We've got everything to become your favourite writing service
Money back guarantee
Your money is safe. Even if we fail to satisfy your expectations, you can always request a refund and get your money back.
Confidentiality
We don’t share your private information with anyone. What happens on our website stays on our website.
Our service is legit
We provide you with a sample paper on the topic you need, and this kind of academic assistance is perfectly legitimate.
Get a plagiarism-free paper
We check every paper with our plagiarism-detection software, so you get a unique paper written for your particular purposes.
We can help with urgent tasks
Need a paper tomorrow? We can write it even while you’re sleeping. Place an order now and get your paper in 8 hours.
Pay a fair price
Our prices depend on urgency. If you want a cheap essay, place your order in advance. Our prices start from $11 per page.